Unique Marketing Opportunities - Duane Paradis - JohnsManville

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How are you making sure you company stands out? We all try to offer services but how can you make a shower or a floor stand out from the rest? What is different about your work from others?

Sometimes there is nothing different. The differences come from the information presented. Do you offer dustless services? Are you actually promoting them? What about the materials you use? What makes those unique and different from others on the market? How can you find ordinary everyday things to present as valuable up sells to your clients that your local competition is not?

Duane Paradis is the Technical Manager at JohnsManville with the GoBoard team. He has not only played a major role in converting the technology from the roofing industry to the tile industry, but also undertakes many technical duties with it. Products are not always what they are cracked up to be from appearance alone and Duane knows this more than most.

Listen in to this week's episode of the Floor Academy Podcast as Duane and I discuss how we can take a seemingly ordinary run of the mill product seem extraordinarily different from the rest.
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