[ Javy Caraballo ] Thinking Outside The Marketing Box

Fitness Business Freedom

Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.

Today I have the pleasure of speaking with Javy Caraballo

Javy was originally born in Puerto Rico, and was driven from the start. Since he was 16 owning a gym was on his mind, and he got that opportunity in September of 2012. At that time, he had a partner and they opened CrossFit on the Hill in Roxbury, MA. About a year later, through their success they opened a second location which is CrossFit Jeffries Point/EastieFit. After navigating a couple of years with both locations as a partnership it was decided to separate the business and in May 2016 he became sole owner of CrossFit Jeffries Point/EastieFit. Javy is driven to lead and to raise those up around him

Javy shared his journey within our conversation and opened up on the difficulties he was experiencing when it came to marketing. Until an idea clicked with him after looking at his data. He decided to focus his efforts towards the Spanish speaking demographic and he experienced a positive shift. This is a great story to open your mind up to thinking differently with how you market. How are you breaking through the noise?

To engage with Javy visit his site below:
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Instagram

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About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.

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