Don't Make These Design Mistakes: How to Build Your Brand Identity with Nate Kadlac

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E71: How do you design a personal brand that truly reflects you, stands out, and captivates your audience?
Do you find yourself lost in the sea of design choices? Not sure how to align your website elements with your personal brand values?
Today, host Yong-Soo (@YongSooChung) is joined by talented designer, Nate Kadlac (@kadlac). Nate will guide us through the crucial elements of your personal brand identity: Logo, Font, Color, Elements & Motifs, and Visual Layout. Nate will also tell us how to make key design decisions that align with our brand values for each of these elements.

On today’s episode, you’ll learn:
- The Four Key Elements
- The G.E.O.S. Framework
- How to Make Key Design Decisions
- How to Design a Great Personal Brand Website
Let's get down to business!
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EXCERPTS:
Choosing Fonts for Personal Branding: "They don't have to be the same. I think it's it's really about what appeals to you, what speaks to you. It's just one thing to kind of know about these things that people will feel a certain way. Not that you need to make a choice based on what people feel." — Nate Kadlac (19:04)
Design Tips from Experts: "A designer's secret is that most of us never use pure black or pure white. Our eyes read better like text that's just slightly off that black end is is a little bit more readable because it's not high contrast. High contrast tires our eyes out and we want to use it for design to kind of like grab attention." — Nate Kadlac (28:31)
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LINKS:
Don't Make The Same Mistakes I Did — What I Wish I Knew About Content Creation and Personal Branding
ApproachableDesign.

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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