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Taylor Swift and AMC
Manage episode 380291621 series 3493391
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This week on Film Center, we talk Taylor! Taylor Swift's concert movie, "The Eras Tour," has become the highest-grossing concert movie ever, surpassing Michael Jackson and Justin Bieber's films. The success is attributed to Taylor Swift's dedicated fan base. However, the movie did not meet projected expectations due to minimal marketing and rowdy theaters. The film targeted a primarily female and white audience, potentially limiting its appeal. By partnering directly with AMC, the movie's reach may have been impacted. Listen in to Film Center News for more!
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