Soccer Mom to Sports Magnate

FEG Insight Bridge

Immerse yourself in the world of investing in sports as Greg Dowling sits down with prominent American venture capitalist, Kara Nortman.
Kara, shares her journey in becoming a co-founder of Angels City FC, as well as her role at Monarch Collective, a venture capital firm investing in women's sports, teams, leagues, and adjacent revenue streams. Discover investment strategies, challenges, and triumphs that shaped these groundbreaking women-led sports ventures. Kara breaks down underwriting, expanding media rights, commercialization, and maximizing returns, providing insight for investors. Kara provides raw and unfiltered insights into the dynamic world of sports investing. Join us, we hope you get a kick out of it.

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1. Introduction (00:00:00)

2. Episode Introduction (00:00:36)

3. Introduction on Kara Nortman (00:01:15)

4. The Rise of Angel City FC (00:01:50)

5. Bringing People into the Fold (00:08:07)

6. Connecting with Athletes (00:13:10)

7. HBO, Dreams, and Raising Capital Pre-Covid (00:14:57)

8. Behind the Brand “Monarch Collective” and Building Community (00:21:15)

9. Underwriting a Sports Franchise Investment (00:25:17)

10. Expanding Media Rights (00:26:55)

11. Commercializing New Leagues and Revenue Streams (00:29:24)

12. Maximizing Returns as an Investor (00:33:12)

13. Kara’s Background at InterActiveCorp (IAC) (00:35:59)

14. The Story of “All Raise” (00:40:05)

15. Fund Progression (00:42:15)