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Kandungan disediakan oleh BBC and BBC Radio 4. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC Radio 4 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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What is the BBC's plan for younger listeners?

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Manage episode 434422493 series 1301264
Kandungan disediakan oleh BBC and BBC Radio 4. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC Radio 4 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The future of the BBC depends on renewing its listener base - but younger people are switching off linear radio and focusing on personally tailored forms of media. So how does the BBC compete, and what are its strategies for winning over younger listeners?

Andrea Catherwood speaks to Matt Walsh from the University of Cardiff, hears a panel of students discuss their listening habits, and quizzes BBC Sounds commissioning editor Dylan Haskins and Head of Radio 1 Aled Haydn Jones on what they're doing to try and attract new generations of listeners. She also asks whether the BBC's focus on newer listeners could risk alienating existing, loyal audiences.

And reporter John Rogers goes behind the scenes at youth oriented news podcast Reliable Sauce.

Producer: Leeanne Coyle

A Whistledown Scotland production for BBC Radio 4

  continue reading

431 episod

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What is the BBC's plan for younger listeners?

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Manage episode 434422493 series 1301264
Kandungan disediakan oleh BBC and BBC Radio 4. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC Radio 4 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The future of the BBC depends on renewing its listener base - but younger people are switching off linear radio and focusing on personally tailored forms of media. So how does the BBC compete, and what are its strategies for winning over younger listeners?

Andrea Catherwood speaks to Matt Walsh from the University of Cardiff, hears a panel of students discuss their listening habits, and quizzes BBC Sounds commissioning editor Dylan Haskins and Head of Radio 1 Aled Haydn Jones on what they're doing to try and attract new generations of listeners. She also asks whether the BBC's focus on newer listeners could risk alienating existing, loyal audiences.

And reporter John Rogers goes behind the scenes at youth oriented news podcast Reliable Sauce.

Producer: Leeanne Coyle

A Whistledown Scotland production for BBC Radio 4

  continue reading

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