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Marketing & Branding: Where Is the Consumer? Interview with Superstar CMO Geoff Cottrill
Manage episode 320831776 series 3318277
Kandungan disediakan oleh Peter Csathy. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Peter Csathy atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Marketing and branding expert Geoff Cottrill - a long-time Chief Marketing Officer and senior executive at Converse, Coca-Cola and other major brands - joins Peter for a live CREATV University conversation and Q&A about Geoff's insights. How should marketers/branding specialists think of advertising in this multi-platform world? How should they think of their customers? How can they be successful? And what defines "success"? Geoff also takes us down a journey through his fearless career, lessons learned along the way, how he incorporated his love for music all along the way, and how young people can break out in the world of marketing. Learn more about CREATV U and its mission at http://www.creatv.media/creatv-university.
Reach out to host Peter Csathy at peter@creativemedia.biz and follow him on Twitter @pcsathy. Also, check out Peter's entertainment, media and tech-focused legal services and business advisory firm Creative Media. You can also sign up for his free newsletters on Substack - "Fearless Media" (all about the future of entertainment, media and tech) and "AI & NFT Legal Update & Litigation Scorecard" (all about the key legal and business issues and cases to track in the ever-evolving worlds of AI and Web3).
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