17. Rise of the Paralympics with 2x Paralympian and Google Influencer Dani Aravich

Farrell Sports Business

Episode 17 - Host Matt Farrell talks with Dani Aravich, a two-time Paralympian, social media worker, Google influencer and keynote speaker. She discusses her career as an athlete and her work in social media. She talks about her sports background, including her transition from running to Paralympic track and field and cross-country skiing. Dani also shares her experiences working in social media for brands like Kodiak Cakes and the United States Olympic and Paralympic Committee. She discusses the importance of inclusion and representation of Paralympic athletes in advertising and media coverage. Dani emphasizes the need for brands to activate with Paralympic athletes and highlights the opportunity to ride the wave of the Paris Olympic Games to increase awareness and support for the Paralympics.
Chapters
00:00 Intro of Dani Aravich
01:42 Training in Eastern France
02:05 Dan's Career as an Athlete
05:03 Dani's Classification in Paralympic Sports
07:55 Combining Work in Social Media and Being an Athlete
11:06 Dani on TikTok with Google Partnership
12:59 Google Olympic Partnership
15:07 Companies Using Paralympians in Advertising More
20:20 Steady Growth of Paralympics
24:30 Riding the Wave of Olympic Success in Paris for Paralympics
25:40 Career Start and Advice for Working in Sports
Takeaways
- Transitioning from running to Paralympic track and field and cross-country skiing
- The importance of inclusion and representation of Paralympic athletes in advertising and media coverage
- The opportunity for brands to activate with para athletes and support the Paralympics
- The potential for increased awareness and support for the Paralympics during the Paris Olympic Games
Intro Song: All World
Artist: JMPSCR
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