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Kandungan disediakan oleh karenellenbevan and Formula 1. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh karenellenbevan and Formula 1 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
F1: Beyond The Grid
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Kandungan disediakan oleh karenellenbevan and Formula 1. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh karenellenbevan and Formula 1 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Formula 1's fastest stars slow down for in-depth interviews. Tom Clarkson brings you revealing, feature-length conversations with drivers, team bosses, engineering experts and F1 legends. Thanks for listening in 2024. F1 Beyond The Grid will return in 2025. Hit the follow button for the fastest way to get new episodes. Watch episodes exclusively on the F1 YouTube channel. An official Formula 1 podcast. For race reviews + previews, listen to F1 Nation. To learn more about how F1 works, listen to F1 Explains
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374 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2383519
Kandungan disediakan oleh karenellenbevan and Formula 1. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh karenellenbevan and Formula 1 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Formula 1's fastest stars slow down for in-depth interviews. Tom Clarkson brings you revealing, feature-length conversations with drivers, team bosses, engineering experts and F1 legends. Thanks for listening in 2024. F1 Beyond The Grid will return in 2025. Hit the follow button for the fastest way to get new episodes. Watch episodes exclusively on the F1 YouTube channel. An official Formula 1 podcast. For race reviews + previews, listen to F1 Nation. To learn more about how F1 works, listen to F1 Explains
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374 episod
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F1: Beyond The Grid
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1 McLaren’s Revival: Norris, Piastri, Brown + Stella from the BTG Archive 54:05
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2024 saw McLaren become Constructor World Champions for the first time since 1998. Will they defend their title in 2025? And will Lando Norris or Oscar Piastri become the team’s first Drivers’ World Champion since Lewis Hamilton in 2008? Tom Clarkson has been digging through the F1 Beyond The Grid archives to find out how McLaren have transformed into the fastest team in Formula 1 and whether their success will continue in the new season. Providing in-depth insight into the winning culture they’ve created at McLaren, you’ll hear interviews from Lando Norris and Oscar Piastri, plus McLaren CEO Zak Brown and Team Principal Andrea Stella. This episode is sponsored by Babbel: Right now, Babbel is offering our listeners up to 60% on their subscription. Go to babbel.com/grid to claim your discount.…
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F1: Beyond The Grid
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1 Racing for Ferrari: Vettel, Prost + Mansell from the BTG Archive 41:37
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Lewis Hamilton is getting ready for his first season with Ferrari in 2025. He’s won seven World Championships and 105 races, but some of Formula 1’s most successful drivers have joined Ferrari in the past and missed out on the ultimate prize. So what lessons can Lewis take from those who came before him? How difficult is it to win titles with the Scuderia? And why is driving for Ferrari so different to any other team in the sport? Digging through the F1 Beyond The Grid archives, Tom Clarkson has found interviews with Sebastian Vettel, Alain Prost, Nigel Mansell and Jody Scheckter – all of whom provide fascinating insight into their time at Ferrari and help answer some of those key questions as Lewis embarks on an exciting new era in red. This episode is sponsored by: Indeed: get a seventy-five dollar sponsored job credit to get your jobs more visibility at indeed.com/GRID . Babbel: is offering our listeners up to 60% on their subscription. Go to babbel.com/grid to claim your discount.…
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F1: Beyond The Grid
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1 Liam Lawson's racing line, how Ferrari found Ollie Bearman + Oscar Piastri's F2 preparation - The Best of F1 Explains 2024 47:18
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What really happens on the grid before a race? How do Formula 1 teams scout their future stars? How are drivers coached to go faster? In 2024, F1 Explains answered these questions and many more sent in by F1 fans from all over the world. F1 Explains takes your questions and finds the experts to answer them. In this special episode, presenters Christian Hewgill and Katie Osborne have picked the most fascinating moments from the podcast's second season: Liam Lawson on how drivers find the racing line Ollie Bearman reveals Ferrari's young driver scouting camps Oscar Piastri on how F2 prepared him to win in F1 Jack Doohan explains braking at 200mph Bernie Collins' guide to the F1 pit lane Planning the F1 calendar How performance engineers coach drivers to go faster What happens on the grid in the minutes before the race start Listen to previous episodes of F1 Explains here Whether you're a new F1 fan or a long-time follower, there's always something more to learn. If you have a question you'd like F1 Explains to answer, send it as an email or a voice note to F1Explains@F1.com Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free…
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F1: Beyond The Grid
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1 Ageless Alonso, Carlos’s comeback + super sub Bearman – The Best of 2024 1:17:27
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A driver market for the ages, Verstappen at his very best, emotional race wins, new Constructor World Champions and the end of some iconic eras. The 2024 Formula 1 season was sensational. On F1 Beyond The Grid, the stars of this dramatic year of racing have sat down with Tom Clarkson, revealing what it’s like being at the centre of the biggest stories of the season and sharing fascinating insight into what life is like as a Formula 1 driver, Team Principal, engineer, designer, and more. In this end-of year special, Tom picks his favourite moments from a long list of stellar guests. Fernando Alonso reflects on becoming the first driver in F1 history to compete in 400 Grands Prix and why he nearly retired much earlier in his career. Carlos Sainz explains how he recovered from physical and mental setbacks to win multiple races. And Ollie Bearman describes what it was really like making his F1 debut at such short notice in Saudi Arabia. As well as today’s big names, legends of the past like Juan Pablo Montoya and David Coulthard relive their career-defining moments. Plus, you’ll hear memories of Lewis Hamilton’s time at Mercedes and Bruno Senna’s stories of growing up with his uncle Ayrton, 30 years on from his death. Thank you for listening in 2024. F1 Beyond The Grid will return in 2025. To hear the full interviews with the guests featured in this show, click on the links below… Toto Wolff Charles Leclerc Carlos Sainz Juan Pablo Montoya David Coulthard Bruno Senna Fernando Alonso Andy Stevenson Ollie Bearman Ayao Komatsu Tom Stallard Paul Monaghan Listen to more official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free This episode is sponsored by: Vanta: visit vanta.com/GRID for $1,000 off SelectQuote: Get the right life insurance for you for less at selectquote.com/BEYONDTHEGRID Unbound Merino: head over to unboundmerino.com where new customers can use the code GRID for 10% off of their order! Masterclass: get up to 50% off at masterclass.com/GRID…
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F1: Beyond The Grid
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1 'One of a kind': Mercedes on Lewis Hamilton 56:50
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Lewis Hamilton and Mercedes: their names are together forever in the Formula 1 record books. As the most successful team and driver partnership in the sport's history comes to an end, some of Lewis Hamilton's Mercedes colleagues tell Tom Clarkson their stories of working with him: Toto Wolff – Team Principal, on how Lewis got stronger every year of their partnership Andrew Shovlin – Trackside Engineering Director, who was on the pit wall for all of Lewis’ history-making races Clare Robertson – Head of Communications. She first met Lewis when he was 15, and has worked with him since his days at McLaren Victoria Johnson – Marketing Operations Director, who's seen Hamilton go from Formula 1 driver to global icon Stephen Lord - Race Team Co-ordinator, one of Lewis' closest colleagues, on the grid with him for every Grand Prix Listen to more official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free This episode is sponsored by Vanta: get $1,000 off Vanta at vanta.com/GRID . F1 Authentics: Find your ultimate piece of F1 history and head over to www.F1Authentics.com to shop now! Shopify: sign up for your one-dollar-per-month trial period at shopify.com/beyondthegrid…
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F1: Beyond The Grid
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1 Carlos Sainz: pain, pride + potential 59:42
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This episode is presented by Explora Journeys - redefining luxury ocean travel. 2024 has been a turbulent year for Carlos Sainz. It started with a shock: Lewis Hamilton would be replacing him at Ferrari in 2025. Then he missed a race with appendicitis. But the year is ending with multiple wins and podiums to look back on, and an exciting new challenge to look forward to with Williams next season. Speaking to Tom Clarkson, Carlos talks about his feelings after finding out Hamilton was taking his seat, the pain he suffered after his operation and how he came back from those physical and emotional setbacks to take victories in Australia and Mexico, and secure his future in Formula 1. As well as reflecting on a special four years with Ferrari, Sainz is also relishing his next chapter. What can he achieve with Williams? How does he rate new teammate Alex Albon? And will he cope with not fighting at the front of the grid? Related Episodes Charles Leclerc James Vowles Alex Albon Listen to more official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free…
2024 has been a rollercoaster for this week’s guest on F1 Beyond The Grid. While the end of the season provides a chance for reflection, he’s also looking forward to an exciting new venture in 2025. Hear a preview of the episode with Tom Clarkson now and then you can listen to the conversation in full on your podcast app, or watch on the official F1 YouTube channel, from Wednesday 4th December. Listen to more official F1 podcasts F1 Beyond The Grid - exclusive interviews with F1's biggest stars. F1 Explains - your F1 questions, answered by experts Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free…
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F1: Beyond The Grid
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1 Andy Stevenson: 600 races, 1 team 1:17:32
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This episode is brought to you by Salesforce, a Global Partner of Formula 1® Aston Martin Sporting Director Andy Stevenson reached a huge milestone in Las Vegas, working at his 600th Grand Prix. It’s a sensational achievement made even more remarkable by the fact that all 600 races have been with the same team. A driver winning with a broken leg, another going to jail halfway through the season, preparing a future seven-time World Champion for his debut… Andy has seen everything Formula 1 has to offer over the last 33 years in the paddock. Sharing fascinating and surreal anecdotes with Tom Clarkson, he talks about Eddie Jordan not liking him when he first joined ‘Team Silverstone’, how they’ve evolved since their F1 debut in 1991, why he’s stayed there for his whole career, what it’s like working with Crohn’s disease, and much more. Related Episodes Fernando Alonso, on racing in 400 Grands Prix Listen to more official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Experience F1 live Tickets for the 2025 F1 season are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem rewards and enter money-can't-buy competitions. Click here to join for free This episode is sponsored by: Vanta: get $1,000 off Vanta when you go to vanta.com/grid…
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F1: Beyond The Grid
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1 Oliver Oakes: the racer driving Alpine 51:25
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This episode is brought to you by T-Mobile, official 5G partner of F1 Las Vegas Grand Prix Why did Oliver Oakes become Alpine Team Principal? How does his background as a racing driver and team owner prepare him for this new challenge? And what are his priorities in 2025 and beyond? Speaking to Tom Clarkson at the team’s headquarters in Enstone, Oakes answers all the key questions around Alpine’s future with him at the helm. Oli discusses his mixed feelings after their double podium in Brazil, why Alpine have chosen Mercedes as their power unit supplier from 2026, whether Pierre Gasly is ready to lead the team next season, and much more. More official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Be there when the 2024 F1 World Champion is crowned Get tickets for Las Vegas, the rest of 2024 and early 2025 at tickets.formula1.com This episode is sponsored by: Uncommon Goods: to get 15% off your next gift go to uncommongoods.com/GRID Vanta: get $1,000 off Vanta at vanta.com/grid Bitdefender: visit Bitdefender.com to learn more about why Ferrari chose Bitdefender to stay ahead of cyber threats and how YOU can make your digital life safer…
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F1: Beyond The Grid
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1 LEGENDS: Rubens Barrichello on following Senna and racing Schumacher 33:41
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He’s one of the most experienced drivers in F1 history, who won races for championship teams Ferrari and Brawn GP. During his long career, Rubens Barrichello had to cope with the loss of his legendary countryman, Ayrton Senna, and the challenge of carrying the hopes of Brazilian fans afterwards. At Ferrari, Rubens went up against a dominant Michael Schumacher, and while he never won a title, he proved he could match his teammate on his day. Speaking to Tom Clarkson, Rubens reflects on some of the highs and lows of his career, the long shadow cast by the death of Senna, and the pressure and pride he felt racing for Brazil’s passionate F1 fans. 10 Teams, 20 Drivers, 1 Massive Season Launch A groundbreaking season launch event at London’s The O2 – featuring all the teams, their drivers and team bosses, plus top entertainment – ahead of the 2025 campaign. 18.02.25! This episode is sponsored by: SelectQuote: get the right life insurance for YOU, for LESS, at selectquote.com/beyondthegrid Indeed: to get your jobs more visibility with a $75 sponsored job credit, go to indeed.com/grid…
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1 Christian Fittipaldi: racing in an F1 dynasty 57:08
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Nephew of two-time Formula 1 World Champion Emerson and son of Brazilian F1 team owner Wilson, Christian Fittipaldi was destined to follow in his family’s footsteps and race in the pinnacle of motorsport. Speaking to Tom Clarkson in his home city of Sao Paulo, Christian reflects on his three seasons on the grid with the Footwork and Minardi teams in the early 1990’s. He talks about what it was like growing up in such an iconic racing family and the pressure he experienced carrying the Fittipaldi name, how he recovered from two serious crashes at Magny Cours and Monza, and why he walked away from F1 at the end of 1994 despite opportunities to stay. Plus, Christian describes how Ayrton Senna’s death at Imola in ‘94 affected him personally and whether he felt a weight of expectation to be the next Senna. Listen to more official F1 podcasts F1 Beyond The Grid - exclusive interviews with F1's biggest stars F1 Nation - expert race previews and reviews Experience F1 live Tickets for the end of the 2024 F1 season and the start of 2025 are available now at tickets.formula1.com Discover F1 Unlocked Unseen. Unheard. F1 Unlocked. Dive into exclusive content from F1 experts, redeem epic rewards and enter money-can't-buy competitions. Click here to join for free This episode is sponsored by: Uncommon Goods - for 15% off your next gift, go to uncommongoods.com/grid Liquid I.V. - get 20% off your first order of Liquid I.V. when you go to liquidiv.com and use code GRID Shopify - sign up for your one-dollar-per-month trial period at shopify.com/beyondthegrid Vanta - get $1,000 off Vanta at vanta.com/GRID .…
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1 Christian Danner: how Senna came to his defence in Monaco 54:34
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Despite being a hugely versatile racing driver, who competed in Formula 3000, IndyCar, Sports Cars and Touring Cars, Christian Danner was unable to showcase his full potential in Formula 1 in the mid-late 1980s. During an era characterised by poor reliability and pre-qualifying, he either failed to start many of the races he entered, or he failed to finish them. But that certainly doesn’t mean he’s short of some fascinating tales from his time in the sport. Speaking to Tom Clarkson, Christian remembers becoming the first F1 driver to be disqualified for dangerous driving and how Ayrton Senna leapt to his defence. He also talks about the opposition he faced from the media back home in Germany, why Zakspeed teammate Martin Brundle kept him on his toes , how he climbed from P26 on the grid to a career-best finish of P4 at the US Grand Prix in 1989, and much more. This episode is sponsored by Bitdefender, the official cybersecurity partner of Ferrari. Visit Bitdefender.com to learn more about why Ferrari chose Bitdefender to stay ahead of cyber threats and how YOU can make your digital life safer.…
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1 Fernando at 400: why Alonso’s still fired up 39:38
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This episode is brought to you by Salesforce, a Global Partner of Formula 1®. Fernando Alonso will become the first driver in Formula 1 history to compete in 400 Grands Prix when he races in Mexico this weekend. It’s a monumental milestone that even Alonso didn’t think he’d reach. Hear why the two-time World Champion thought he’d leave F1 at the end of 2009 and how changes in his relationship with the sport have prolonged his career. Speaking to Tom Clarkson, Fernando reflects on the most poignant moments from an eventful 21 seasons on the grid - revealing fascinating details about his secret meetings with Red Bull, whether he regrets turning them down for Ferrari, the one race he tried to win the most and why he needed reassurance during his comeback in 2021. Plus, the Spaniard talks about the impact Adrian Newey will have on Aston Martin and how the legendary designer’s arrival at the team affects his own future. This episode is sponsored by: Salesforce: visit salesforce.com/F1 to learn more about how Formula 1 wins fans and grows its global fanbase with Salesforce Vanta: our audience gets a special offer of $1,000 off at vanta.com/GRID…
This week’s guest on F1 Beyond The Grid will make history at the Mexico City Grand Prix – how did he get this far and what’s next? Hear a preview of the episode with Tom Clarkson now and then you can listen to the conversation in full on your podcast app, or watch on the official F1 YouTube channel from Wednesday 23rd October. More official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - drivers, engineers + experts answer your questions about Formula 1 Be there when the 2024 F1 World Champion is crowned Get tickets for Mexico City, Sao Paulo, Las Vegas, the rest of 2024 and early 2025 at tickets.formula1.com…
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1 Tom Stallard: Piastri’s Olympic-medallist race engineer 1:00:31
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Tom Stallard, Oscar Piastri’s race engineer and McLaren’s Director of Human Performance, is a man of many talents. As a professional rower, he won an Olympic silver medal and became World Champion. As an engineer in Formula 1, he’s won races with some of the sport’s most talented drivers and has played a huge part in McLaren’s transformation into title contenders. So why did Tom make such a big career change and how does working in F1 compare to rowing? Speaking to Tom Clarkson at McLaren’s headquarters, Stallard talks about his gruelling fitness regime as an Olympic rower, what a race engineer’s relationship with their driver is all about, working with the likes of Jenson Button, Daniel Ricciardo and Carlos Sainz, how Oscar Piastri is galvanising the team now, and much more. More official F1 Podcasts F1 Nation - Grand Prix reviews and previews from inside the F1 paddock F1 Explains - answering your questions about Formula 1 Be there when the 2024 F1 World Champion is crowned Get tickets for Austin, Mexico City, Las Vegas, the rest of 2024 and early 2025 at tickets.formula1.com This episode is sponsored by: Indeed: get a seventy-five dollar sponsored job credit to get your jobs more visibility at indeed.com/GRID Vanta: our audience gets a special offer of $1,000 off at vanta.com/GRID…
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