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Omnichannel Analytics: An In-Depth Look at Attribution Modeling
Manage episode 403139947 series 3107910
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Episode's Topic: Omnichannel Marketing
Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
Table of Contents:
- Setting the Scene with an Omni-Channel Example
- Attribution Models, Characteristics and Comparisons
- Flowchart: Choosing the Right Attribution Model
- Key Takeaways
Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/
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