Mastering Digital Sales: The Power of Ads & Retargeting | EU 130 with Adam Dukes

Experts Unleashed with Joel Erway

In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic.

We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex, high-ticket courses. If you're looking for a smarter, more efficient way to sell digital products, this episode is packed with actionable insights you won't want to miss!

💡 YOU’LL DISCOVER

➡️ Adam's Digital Product Journey [02:32]

➡️ Advertising Strategies and Insights [05:08]

➡️ The Power of Reels and Social Proof [05:50]

➡️ The Success of PDF Products [16:35]

➡️ Advice for New Advertisers [20:26]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Adam’s website – https://www.adamdukes.com/

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

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