How To Build And Manage Top-Performing Sales Teams With Cole Gordon | EU81

Experts Unleashed with Joel Erway

Cole Gordon went from running his own marketing agency and then shutting it down…

To becoming a high-ticket sales rep and quitting that…

To starting his own sales coaching business and then pivoting to sales recruitment and training.

Now, his company Closers To Leaders does $6 million/year in revenue.

He’s my guest today for this episode of Experts Unleashed.

We talked about all things Sales.

And specifically, how to recruit, retain, and lead top-performing sales teams.

You’ll Discover

• The characteristics of a top 1% salesperson and the 3 pillars of attracting the best talent to your team [05:30]
• Why your values as a business owner will determine the type of salespeople you will attract and retain [11:37]
• How to understand the emotional make-up of salespeople to manage them better [16:31]
• How Cole identified the gap in the high-ticket sales niche that allowed him to scale to a $6-million run-rate in 11 months [24:53]
• Is scaling to $500k/month or $1m/month worth it? Revenue, margins, team size, stress, lifestyle - all the factors you need to consider [27:33]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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