13: New Excuse Every Day

Experimental with Justin Wise

For those who may not know, I used to be a pastor before launching Think Digital, but I was really interested in social media and digital marketing. I found myself coming up with excuses everyday as to why I cant launch my digital product. I felt that people may think that I am a fraud, no business experience, no team, and my biggest excuse of all - there are a million people who are talking about digital marketing.

Finally, I have a friend who shifted my way of thinking about digital products, and I eventually stopped making excuses.

Show Notes

[01:44] The conversation that changed the way I think about digital products

• There are hundred of thousands of books getting published everyday
  
• Pick any topic you want into Google and there are hundreds of thousands of books every topic
  
• You have experiences, relationships, and a particular way of seeing teaching a particular topic
  

[03:25] The three shifts in concepts that completely changed my family's life

• Digitizing my mind - What I knew.
  
• Digitizing my skills - What I did.
  
• Digitizing my systems - How I did it.
  
• I launched my course in July 2013, and by the end of the year, we had 100 students in our first course.
  

[05:00] The hurdle in creating digital products

• Why would anybody listen to me?
  
• It's not always a problem of skill. Throughout the years, I saw people who knew less skills that I did but makes more money.
  
• Stop making excuses. Start building the digital product that you want to make.

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