))
S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos
Manage episode 383219530 series 3266320
Kandungan disediakan oleh Rommil Santiago's Experiment Nation. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rommil Santiago's Experiment Nation atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Lucas, a senior conversion specialist, shares his journey in the media industry, emphasizing the transformative impact of A/B testing. He discusses myths about experimentation - debunking them along the way as well as highlights the importance of validation, integration into essential projects, and showcasing negative results. Lucas encourages testing the obvious and unexpected, questioning assumptions, and showing the value of experimentation to reduce risk and aid decision-making, making it an asset for senior managers and specialists.
151 episod
Kongsi
