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How to Build a Content Strategy That "Drives Pipeline"
Manage episode 416912248 series 3433304
Kandungan disediakan oleh Louis Grenier and Louis Grenier | Marketing. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Louis Grenier and Louis Grenier | Marketing atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.
- (00:00) - Intro
- (02:41) - Sara's pet peeve
- (05:24) - First actionable steps as a marketer
- (09:47) - How to find and convince the right people for content marketing
- (20:42) - Getting people involved
- (25:55) - When did you drive more pipeline
- (27:14) - Sara's content strategy process
- (32:15) - What's a cluster
- (35:01) - How do you decide on a cluster
- (39:11) - The difference between content strategy and editorial calendar
- (43:39) - How do you deal with the fear of judgment
- (48:24) - The difference between business in the US and the EU
- (50:52) - Sara's top 3 resources
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