Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

Entreprenista

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.”

In this episode of Entreprenista, we sat down with Divya Gugnani, a serial entrepreneur and investor as well as the CEO and co-founder of Wander Beauty, a brand renowned for its clean multitasking beauty essentials designed for the modern woman on the go. With 5 SENS, her latest business venture, Divya is creating a sensory experience with fragrances that emphasizes clean ingredients and unique mood encapsulating scents. Her commitment to clean beauty and innovative consumer focused products continues to drive her success in the competitive beauty industry and her leadership has earned her numerous accolades and awards, underscoring her impact as a visionary in the beauty market. Tune in to hear Divya’s advice on venturing into a new industry, building a successful business with a partner, and how she keeps her focus and balance with her growing family.

We talked about:

• The lesson Divya learned from selling to QVC (07:14)
• If you lack the knowledge, surround yourself with experts and build a community (12:56)
• The power of working with a business coach (17:07)
• How Divya’s experiences in childhood and adolescence inspired her fragrance business, 5 Sens (18:04)
• People are the magic ingredient to building an outstanding brand (25:48)

Connect with Divya:

• 5 SENS
• Wander Beauty
• 5 SENS Instagram
• Wander Beauty Instagram
• Divya's Instagram

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