Validate Product Ideas using Prelaunch with Narek Vardanyan

End Hype with Callye Keen

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

15 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

2 years ago 28:24

MP3•Laman utama episod

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers.
We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win.
Learn More
https://prelaunch.com/
https://www.narekvardanyan.com/
https://www.linkedin.com/in/narek-vardanyan/

135 episod

#MBA #Entrepreneur #Business #Callye Keen #Entrepreneurship #Ecommerce #Product Development #Hardware Startups #Manufacturing

End Hype with Callye Keen

Validate Product Ideas using Prelaunch with Narek Vardanyan

End Hype with Callye Keen

published 2 years ago

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MP3•Laman utama episod

135 episod

#MBA #Entrepreneur #Business #Callye Keen #Entrepreneurship #Ecommerce #Product Development #Hardware Startups #Manufacturing

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End Hype with Callye Keen

1
Leadership Traits Entrepreneurs Need to Develop Strategic Partnerships 24:36

2 years ago24:36

24:36

Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strategic partnerships. These traits include communication, collaboration, trust, flexibility, vision, and resilience. Communication Communication is an essential leadership trait for entrepreneurs. Effective communication skills are key to building and maintaining strong relationships with customers, partners, and other stakeholders. This includes being able to clearly articulate goals, objectives, and expectations and to listen actively to the needs and concerns of others. Getting started Start a podcast Learn to speak Collaboration Collaboration is also an important leadership trait for entrepreneurs. By working together with partners and stakeholders, entrepreneurs can create more effective solutions and achieve greater success. This requires the ability to build consensus and to understand the perspectives of all parties involved. Collaboration goes beyond management Collaboration means exchanging ideas and responsibilities Getting started Create content with someone Join a community Mentor someone Help plan an event Trust Trust is another important leadership trait for entrepreneurs. Building trust with partners and stakeholders is essential for successful collaboration and for creating long-term relationships. This includes being honest and transparent and demonstrating a commitment to the partnership. Getting Started Be reliable. Be consistent. Add value in a clear, measurable way. Make people people money Flexibility Flexibility is also an important leadership trait for entrepreneurs. The ability to adapt to changing conditions and to respond quickly to customer needs is essential for success in the business world. This requires being open to new ideas and approaches and being willing to take risks. Getting Started Learn PDCA Allocate a portion of time and energy to risky experiments. Learn to execute, analyze, and adjust. Get more comfortable with the unknown and being wrong. Vision Vision is another important leadership trait for entrepreneurs. A clear vision of the future is essential for setting goals and creating strategies to achieve them. This requires the ability to think creatively and to identify opportunities for growth and expansion. Getting Started Understand your North Star … the why Create a massive goal Work with a coach or mentor. They will ask uncomfortable questions. Communicate with employees and collaborators your shared destiny Resilience Resilience is a critical leadership trait for entrepreneurs. The ability to bounce back from challenges and setbacks is essential for success. Nothing ever goes perfectly as planned. Even success can break a business system. Success requires having the mental toughness and determination to stay the course. You will have challenges Business success is a partially a game of attrition. Your competition quits. Getting Started Do Hard Things…

End Hype with Callye Keen

1
Validate Product Ideas using Prelaunch with Narek Vardanyan 28:24

2 years ago28:24

28:24

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers. We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win. Learn More https://prelaunch.com/ https://www.narekvardanyan.com/ https://www.linkedin.com/in/narek-vardanyan/…

End Hype with Callye Keen

1
Licensing Ideas and Partnering with Top Brands with Stephen Key 22:48

2 years ago22:48

22:48

Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. In 1999, he cofounded inventRight, the coaching program that has taught inventors from more than 65 countries how to harness the power of open innovation and the licensing business model to bring their ideas to market. He is the author of One Simple Idea , Sell Your Ideas With or Without a Patent , Become a Professional Inventor , and Licensing Ideas using LinkedIn . To help creative people become profitable inventors, he has written more than 1,000 articles for Forbes , Inc ., and Entrepreneur magazines and published over 900 videos on his popular YouTube channel inventRightTV. Links Personal website — https://stephenkey.com inventRight website — https://www.inventright.com YouTube channel — https://www.youtube.com/inventRight/ One Simple Idea — https://www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1522690379 LinkedIn — https://www.linkedin.com/in/stephenmkey/ Twitter — https://twitter.com/stephenkeymedia Forbes — https://www.forbes.com/sites/stephenkey/ Inc. — https://www.inc.com/author/stephen-key Entrepreneur — https://www.entrepreneur.com/author/stephen-key…

End Hype with Callye Keen

1
10X Abandonment Revenue using MarTech with Adam Robinson 37:29

2 years ago37:29

37:29

What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do. Adam Robinson discusses - Using data to resolve deliverable, emails from web traffic - Growing his company without investment or paid advertising - The value of partnering and collaborating with other SaaS tools Learn more: https://retention.com/…

End Hype with Callye Keen

1
Using Social Media for Collaboration and Partnership with Julie Traxler 48:06

2 years ago48:06

48:06

Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host. They talk - Using social media to build relationship - Why followers don't always matter - The silly, toxicity of the "bro entrepreneur" attitude Learn more about SB Pace: https://www.sbpace.com/ https://podcasts.apple.com/us/podcast/bizquik/id1529912942…

End Hype with Callye Keen

1
Winning Product Ideas from Listening to Customer Pains with Ken Okazaki 38:25

2 years ago38:25

38:25

While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations. Ken teaches us about 1. How join and participate in communities 2. How to involve customers in development 3. Why learning technical skills creates better products ... and more Learn more: Go Box Studio Ken Okazaki on IG Content Capitalist Podcast…

End Hype with Callye Keen

1
Building Community, Pitching Investors, and Developing Partners to Launch with Dawn Myers 44:27

2 years ago44:27

44:27

Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss: - Aligning passion to a mission bigger than you - Participating in community and engaging important conversations - The benefits and levels of pitching to win money, mentors, access, and investors - How partnerships with massive corporations work and how they change your business Learn more about Dawn and The MOST https://www.instagram.com/dawndoesthemost/…

End Hype with Callye Keen

1
Increase Customer Retention and LTV Through Email Marketing with Jess Chan (Longplay Brands) 40:35

3 years ago40:35

40:35

Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS. Struggling brands are obsessed with lowering customer acquisition costs by a couple of percentage points. Great brands obsess with the entire lifecycle of engaging customers. Learn more: https://www.longplaybrands.com/…

End Hype with Callye Keen

1
The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom 33:26

3 years ago33:26

33:26

Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look. Learn more about Wiz of Ecom Twitter: https://twitter.com/wizofecom The Utopia: https://www.theutopia.io/…

End Hype with Callye Keen

1
Getting Clarity on How to Grow a Product Business 17:11

3 years ago17:11

17:11

Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. How do I grow my business? How do I increase my product sales? What is the best strategy to market a product? These questions are common but general questions can only receive general answers. In this episode, Callye Keen explains a simple framework for getting clarity and asking better questions so you can grow your product business.…

End Hype with Callye Keen

1
Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias 54:57

3 years ago54:57

54:57

Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand? Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today. Learn more https://triviumco.com/ https://www.instagram.com/theminaelias/ https://www.linkedin.com/in/mina-elias-52313772/…

End Hype with Callye Keen

1
Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers 36:38

3 years ago36:38

36:38

What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses. Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns. Learn more https://harmonbrothers.com/home Raising Unicorn Podcast https://podcasts.apple.com/us/podcast/raising-unicorns-a-harmon-brothers-podcast/id1462554440?uo=4…

End Hype with Callye Keen

1
Growing CPG Product Businesses with Celebrity Partnerships 37:05

3 years ago37:05

37:05

Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition. Ryan discusses working with Vitamin Water, Body Armor, and other major brands from inception through acquisition including collaborating with celebrity partners to enable rapid growth. Learn more about Ryan Giannuzzi Lewendon - https://gllaw.us/ Naturally New York - https://www.naturallynewyork.org/…

End Hype with Callye Keen

1
What Separates Successful E-Commerce Brands with Alex Fedotoff 48:17

3 years ago48:17

48:17

Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships. Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets. Learn more: Program: https://www.ecommercescalingsecrets.com/ YouTube: https://www.youtube.com/c/AlexFedotofff Instagram: https://www.instagram.com/alexfedotofff/…

End Hype with Callye Keen

1
Innovative Branding and Marketing Strategies with Coca-Cola 28:10

3 years ago28:10

28:10

Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.

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