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#31 - Lean Marketing for More Customers at Lower Cost
Manage episode 456006516 series 3479072
Kandungan disediakan oleh Cal Wilder. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Cal Wilder atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.
More specifically, this episode includes:
- 01:48 What is “Lean Marketing”
- 02:19 Narrowing your focus to attract more, better-qualified leads
- 05:56 Clearly defining your Signature Offer
- 07:00 Selecting One Marketing Channel to be efficient
- 08:25 Utilizing a Gateway Offer to start new customer relationships
- 11:10 Core Content to nurture prospective customers
- 14:29 How Sarah uses AI to create all her content in 4 hours per week
- 23:59 Passive lead magnets and active lead generators
- 25:42 Sarah’s Tiny Marketing Club resources
Reach Sarah Noel Block at https://sarahnoelblock.com/club
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/
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1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)
2. What is “Lean Marketing” (00:01:48)
3. Narrowing your focus to attract more, better-qualified leads (00:02:19)
4. Clearly defining your Signature Offer (00:05:56)
5. Selecting One Marketing Channel to be efficient (00:07:00)
6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)
7. Core Content to nurture prospective customers (00:11:41)
8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)
9. Passive Lead Magnets and active Lead Generators (00:24:30)
10. Sarah’s Tiny Marketing Club resources (00:26:13)
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