How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith

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Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his company, Escherman, and how his passion for AI has fuelled its success. You’ll hear first-hand about the transformative power of AI in marketing and the challenges that come with its rapid advancements.
Get ready to navigate the often perplexing world of AI tools and services. We break down the real costs and complexities of using technologies from industry giants like OpenAI and Microsoft. From data privacy issues to the steep prices of enterprise-level solutions, Andrew and I share our personal experiences and insights. This episode sheds light on the exciting yet uncertain journey of integrating AI into professional settings, ensuring you’re better equipped to handle the hurdles along the way.
But that’s not all! Discover the cutting-edge intersection of AI and creativity with tools like Udio.com, which can turn a simple guitar riff into a full-blown song. We also tackle ethical concerns and the real-world impacts of AI, particularly in industries like translation and customer service. Andrew's engaging webinars and conferences offer further opportunities to deepen your AI knowledge. Plus, enjoy a fun anecdote about his online handle that adds a touch of humour to our discussion. This episode promises a thorough look at AI’s burgeoning role and its profound future implications.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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1. How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith (00:00:00)

2. Evolution of AI in Marketing (00:00:04)

3. Cost and Implementation of AI (00:15:08)

4. AI Music Generation and Google Analytics (00:19:56)

5. Navigating the Challenges of AI (00:32:18)

6. Expanding Context Windows in AI (00:38:13)

7. Ethical Implications of AI Development (00:44:46)

8. Connecting With Andrew Bruce Smith (00:54:44)