How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson

Embracing Marketing Mistakes

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Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.
Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.
Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.
https://wavemakerglobal.com/
X: @lisajthompson18
LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/

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1. How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson (00:00:00)

2. Revolutionizing Marketing Through Class Diversity (00:00:04)

3. The Impact of Class Diversity (00:12:45)

4. Improving Recruitment Practices in Marketing (00:27:00)

5. Progress in Diversity Initiatives Across Industries (00:31:36)

6. Navigating Quirks in Marketing Dress Codes (00:35:16)

7. Marketing Mistakes and Lessons Learned (00:41:45)

8. Lisa's F*ck-Up (00:45:14)

9. Learning From Mistakes in Marketing (00:52:11)

10. Celebrating Diversity in Marketing (00:55:32)