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Kandungan disediakan oleh Endeavor Business Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Endeavor Business Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Key Electrical Market Economic Indicators - Audio-OnlyVersion
Manage episode 444102204 series 3415013
Kandungan disediakan oleh Endeavor Business Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Endeavor Business Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Episode 105 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass analyzes several key market indicators and looks at a state that is quietly becoming a very hot electrical market - Indiana.
146 episod
Manage episode 444102204 series 3415013
Kandungan disediakan oleh Endeavor Business Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Endeavor Business Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Episode 105 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass analyzes several key market indicators and looks at a state that is quietly becoming a very hot electrical market - Indiana.
146 episod
Semua episod
×In this Electrical Wholesaling Executive Insights podcast, EW Editor-in-Chief Jim Lucy explains why the electrical industry could get hit harder by tariffs than many other industries because so many electrical products have high such high steel, aluminum and copper content.
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1 Today's Electrical Sales Leaders - Metro Level 12:19
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Episode #113 of Electrical Wholesaling's Today's Electrical Economy podcast will look at the metropolitan areas with the biggest increases in sales potential and building permit activity. Sponsored by Champion Fiberglass.
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1 Electrification: Will it Make the Cash Register Ring? 18:37
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In this Electrical Wholesaling Executive Insights podcast, learn why Panduit’s Bob Krisel and Jeff Krossel are excited about new sales opportunities electrification will create & the company’s new plant in Mexico.
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1 Billion-Dollar Data Centers & Hot Electrical Stocks - Audio Only 17:34
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Episode #112 of Electrical Wholesaling's Today's Electrical Economy podcast covers the newest billion-dollar data centers & hot electrical stocks. Sponsored by Champion Fiberglass.
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1 Top 20 Counties in 2025 Estimated Electrical Sales Potential - Audio Only 16:29
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Episode #111 of the Today's Electrical Economy podcast series by Electrical Wholesaling explores the largest counties for contractor and industrial sales potential. Sponsored by Champion Fiberglass.
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1 2024's Biggest News Stories & 2025 Trends and Growth Opportunities - Audio-Only 16:47
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Episode #110 of the Today's Electrical Economy podcast series will cover 2024’s biggest news stories and look at EW’s Picks for 2025’s biggest growth opportunities & trends to watch.
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1 Fast-Growing Electrical Contractor & Industrial Markets: Audio-Only Version 16:47
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Episode #109 of Electrical Wholesaling's Today's Electrical Economy podcast series explores the nation's fastest-growing contractor and industrial markets and the South Atlantic Region. Sponsored by Champion Fiberglass.
Jim Lucy, EW's editor-in-chief, provides an overview of this year's Market Planning Guide and offers some tips on how to navigate through all the data.
Episode 108 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the largest local and state electrical market, with information from Electrical Wholesaling’s 2025 Market Planning Guide.
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1 3Q 2024's Billion-Dollar Mega-Projects: Audio-Only 18:44
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Episode 107 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the billion-dollar hospital, airport and data center projects that entered the pipeline over the past few months.
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1 3Q 2024 Business Condtions & Latest Pricing Trends: Audio-Only 12:31
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Episode #106 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass will take a look at the results of the Electrical Wholesaling/Vertical Research Partners survey on business conditions in the electrical market and discuss highlights from Electrical Marketing’s most recent Electrical Price Index.…
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1 Key Electrical Market Economic Indicators - Audio-OnlyVersion 21:44
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Episode 105 of Electrical Wholesaling's Today’s Electrical Economy podcast series sponsored by Champion Fiberglass analyzes several key market indicators and looks at a state that is quietly becoming a very hot electrical market - Indiana.
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1 Electrical Wholesaling's Latest Metro- and State-Level Sales Estimates - Audio Only 17:34
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Episode #104 of the Today's Electrical Economy podcast offers a sneak peek at our latest local and state sales estimates. Sponsored by Champion Fiberglass.
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1 Why Distributors Have Become a Hot Commodity in Today's M&A Market 28:44
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Benchmark International's Clinton Johnston on why buyers are searching for distributors in today's M&A market.
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1 11 Leading Economic Indicators in the Electrical Market 14:03
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Episode #103 of the Today’s Electrical Economy podcast series sponsored by Champion Fiberglass explores 11 key leading economic indicators that point to future economic conditions in the electrical market.
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