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Enter the Expert with Theresa Dunn: 8 Touch Points Needed for your Buyer's Journey
Manage episode 290874093 series 2821175
Kandungan disediakan oleh Kate Elfatah. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kate Elfatah atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.
- Unaware
- Aware
- Educate / Inform
- Interest
- Consider
- Remarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)
- Intent
- Evaluate
Theresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management.
The Grovery Website
Theresa's Instagram
Facebook
54 episod
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