E02 – All Economic Developers are Marketers Too, with Maria Satira

EDO Breakthrough

Maria Satira, Director of Marketing and Communications for the Greeneville ENC Alliance, shares tips for knowing your audience, being the first person in a role, and staying in the know about PR. In this episode, we dive deep into all things marketing, and p.s., if you’re an economic developer – that means we’re talking to you too!

Key Takeaways:

• Transferable skills from news anchoring to economic development
• Marketing insights that all EDOs can use as inspiration
• Talent retention activities that target high schoolers
• Establishing marketing goals that are aligned with your organization’s strategic plan

About the Guest:

Maria Satira is the Director of Marketing and Communications for the Greeneville ENC Alliance. Prior to joining the Alliance in 2020, Maria was a news anchor in Greenville and also spent time in newsrooms in Winchester, Virginia; Wilmington, North Carolina; and Pittsburgh, Pennsylvania. You can connect with her on LinkedIn (linkedin.com/in/mariasatira).

Resources Mentioned:

• 5 Tips on How to Get Additional Communications Support When You’re Down a Staff Person – Free Resource
• Greeneville ENC Alliance Website

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.