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21. Black Friday Unwrapped: New Strategies, What We Did Wrong and Right, and More
Manage episode 393594546 series 3264255
Kandungan disediakan oleh Russell Steed and Emerson Hammer, Russell Steed, and Emerson Hammer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Russell Steed and Emerson Hammer, Russell Steed, and Emerson Hammer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Summary
In this episode, Russell and Emerson discuss their experiences and observations from Black Friday and Cyber Monday. They talk about their discounting strategies, the effectiveness of plain text emails, and the importance of targeted follow-ups. They also discuss marketing tactics and the winner of Black Friday. They conclude by highlighting Shopify's success and the peak sales time during the weekend.
Takeaways
Discounting strategies should be carefully planned to avoid customer dissatisfaction and price matching requests.
Plain text emails can be more effective than image-heavy emails, and targeted follow-ups can lead to higher click-through rates.
Brands should consider selling on multiple channels, such as Amazon and their own website, to reach a wider audience.
Shopify had a successful Black Friday, with peak sales per minute reaching $4.2 million.
Keeping track of industry trends and learning from past experiences can help improve future Black Friday strategies.
Chapters
00:00 Introduction and Black Friday Recap
03:00 Discounting Strategies and Sales Tactics
08:25 The Effectiveness of Plain Text Emails
12:07 The Importance of Targeted Follow-ups
15:10 Observations on Marketing Tactics
18:25 The Winner of Black Friday
20:51 Shopify's Success
21:38 Peak Sales Time and Conclusion
31 episod
Kongsi
