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031: Alex Greifeld, Founder @ No Best Practices
Manage episode 345259399 series 3345284
Kandungan disediakan oleh Matt Lady. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Lady atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.
๐ Huge thanks to our sponsor SheerID.
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CONNECT WITH MATT
๐ Website: https://mattladydigital.com/
๐ฆ Twitter: https://twitter.com/mattlady
๐ธ Instagram: https://www.instagram.com/mrmattlady/
๐๏ธ LinkedIn: https://www.linkedin.com/in/mattlady/
๐ต TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH ALEX
๐Website: https://nobestpractices.co/
๐ฆTwitter: https://twitter.com/heyitsalexP
๐๏ธ LinkedIn: https://www.linkedin.com/in/alexandra-greifeld-18507411/
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