The 7 C’s of Media Buying: How to Win in the Holiday Season

Ecommerce Playbook: Numbers, Struggles & Growth

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In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Google.

Discover how to build high-performing evergreen campaigns, the importance of clean conversion tracking, and why catalog and calendar campaigns are essential for your holiday success.

Key Takeaways:

Understanding Incrementality in Paid Media
The 7 C’s of CTC’s Media Buying Principles
Best Practices for Holiday Ad Campaigns
How to Leverage Catalog and Core Campaigns
Building for Success: Why Starting Early Matters

Show Notes:

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