42 subscribers
Pergi ke luar talian dengan aplikasi Player FM !
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips
«
»
The Future Of Ad Spend: Why Prescient AI Attracted $10M To Transform Ecommerce Brands
Manage episode 435100029 series 2541725
Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI.
In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions for tackling complex challenges such as data privacy, accurate sales attribution, and creating sophisticated media mixes, tailored specifically for eCommerce businesses earning over $10 million annually.
Mike underscores the importance of tracking time-series data and details the “halo effect,” where advertisements on one platform elevate sales on another. We’ll explore the transition from traditional marketing strategies to multi-touchpoint approaches in the digital age.
During the conversation, Mike shares a compelling case study on HexClad, illustrating the tangible benefits of Prescient’s solutions. He also highlights the seamless onboarding process enabled by pre-built integrations and sophisticated AI models. Additionally, Mike addresses how Prescient adapts to the emerging data privacy landscape, including Apple’s iOS updates and Google’s cookie policy changes.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
387 episod
Manage episode 435100029 series 2541725
Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI.
In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions for tackling complex challenges such as data privacy, accurate sales attribution, and creating sophisticated media mixes, tailored specifically for eCommerce businesses earning over $10 million annually.
Mike underscores the importance of tracking time-series data and details the “halo effect,” where advertisements on one platform elevate sales on another. We’ll explore the transition from traditional marketing strategies to multi-touchpoint approaches in the digital age.
During the conversation, Mike shares a compelling case study on HexClad, illustrating the tangible benefits of Prescient’s solutions. He also highlights the seamless onboarding process enabled by pre-built integrations and sophisticated AI models. Additionally, Mike addresses how Prescient adapts to the emerging data privacy landscape, including Apple’s iOS updates and Google’s cookie policy changes.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
387 episod
Semua episod
×
1 Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen 37:17

1 Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores 43:29

1 AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale 36:20

1 Helping Brands Drive Profitable Growth With AI Segmentation 27:48

1 Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge 36:30

1 Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company 27:44

1 Delivering Better Customer Experiences Through Integrated Supply Chain 45:43

1 Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce 42:33

1 Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform 24:44

1 Unboxing Success: How Custom Packaging Drives Customer Loyalty 27:17

1 Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations 46:17

1 AI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer Engagement 45:14

1 E-commerce Innovation: How Sticker Mule Disrupted Custom Printing 31:39

1 Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks 37:27

1 Simplifying Complex Sales: How Big Sur AI's Sales Agent Makes Product Discovery Effortless 46:04
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.