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From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann

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Manage episode 508405072 series 2452172
Kandungan disediakan oleh Brett Curry. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brett Curry atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure.

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

Chapters:

(00:00) Intro

(05:07) Insights from Prime Day 2025 and Changes in Dynamics

(11:11) Ad Strategy & Lightning Deals

(13:14) Preparing for Q4 & Prime Day 2026

(19:01) Managing Fees & Profitability

(22:37) Join Us at Grow NYC!

(25:35) Maximizing Profitability Through Cost Management

(30:52) Navigating the Competitive Landscape and AI Optimization

(40:56) Amazon Innovate: A Seller-Centric Conference

(47:42) Fermat: Optimize Shopper Experience with AI

Connect With Brett:


Relevant Links:


Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

  continue reading

331 episod

Artwork
iconKongsi
 
Manage episode 508405072 series 2452172
Kandungan disediakan oleh Brett Curry. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brett Curry atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it means for your Q4 strategy. As a seven-figure seller in the brutal kitchenware category, Brandon shares the hard-won lessons from navigating Amazon's evolving landscape where fees are multiplying, Chinese sellers are getting smarter, and profit margins are under constant pressure.

Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

Chapters:

(00:00) Intro

(05:07) Insights from Prime Day 2025 and Changes in Dynamics

(11:11) Ad Strategy & Lightning Deals

(13:14) Preparing for Q4 & Prime Day 2026

(19:01) Managing Fees & Profitability

(22:37) Join Us at Grow NYC!

(25:35) Maximizing Profitability Through Cost Management

(30:52) Navigating the Competitive Landscape and AI Optimization

(40:56) Amazon Innovate: A Seller-Centric Conference

(47:42) Fermat: Optimize Shopper Experience with AI

Connect With Brett:


Relevant Links:


Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

  continue reading

331 episod

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