63 subscribers
Pergi ke luar talian dengan aplikasi Player FM !
Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange
Manage episode 462528728 series 2452172
In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance marketing remain unchanged—and how modern brands can leverage these principles to drive growth across multiple channels while building lasting brand value.
Key Topics Covered:
- The essential elements of successful performance marketing campaigns, including authentic founder stories, compelling transformation narratives, and the critical role of social proof—and why these elements are more relevant than ever in today's digital landscape.
- Why channel strategy matters: How Murad used infomercials to become the #1 clinical skincare brand in Sephora and Ulta, and what this teaches us about modern omnichannel growth.
- The truth about value creation: Why discounting isn't necessary and how to build real value propositions that resonate with customers and protect your brand.
- The importance of constant testing and innovation: Why successful brands allocate 10-20% of their budget to experimental marketing, and how this "slush fund" approach drives long-term growth.
This episode is packed with actionable insights for any brand looking to scale through performance marketing while building lasting brand value in today's competitive landscape.
305 episod
Manage episode 462528728 series 2452172
In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance marketing remain unchanged—and how modern brands can leverage these principles to drive growth across multiple channels while building lasting brand value.
Key Topics Covered:
- The essential elements of successful performance marketing campaigns, including authentic founder stories, compelling transformation narratives, and the critical role of social proof—and why these elements are more relevant than ever in today's digital landscape.
- Why channel strategy matters: How Murad used infomercials to become the #1 clinical skincare brand in Sephora and Ulta, and what this teaches us about modern omnichannel growth.
- The truth about value creation: Why discounting isn't necessary and how to build real value propositions that resonate with customers and protect your brand.
- The importance of constant testing and innovation: Why successful brands allocate 10-20% of their budget to experimental marketing, and how this "slush fund" approach drives long-term growth.
This episode is packed with actionable insights for any brand looking to scale through performance marketing while building lasting brand value in today's competitive landscape.
305 episod
Semua episod
×
1 Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King 43:26

1 Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint 30:13

1 Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange 48:14

1 Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth 37:28

1 Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't) 37:36

1 Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025 27:52

1 Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match 47:53

1 Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know 51:28

1 Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success 40:45

1 Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry 52:06

1 Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth 45:14

1 Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman 40:17

1 Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan 42:26

1 Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa 48:32

1 Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald 42:08
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.