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The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)
Manage episode 446105151 series 2921256
In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:
- Why micro-influencers are replacing celebrities in brand partnerships
- How to align incentives for effective influencer partnerships
- What metrics matter beyond follower count for influencer selection
- Why long-term influencer deals lead to better results
- Why education is crucial in evolving influencer marketing
- How brands can start with influencer marketing immediately
Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
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Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
377 episod
The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Manage episode 446105151 series 2921256
In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:
- Why micro-influencers are replacing celebrities in brand partnerships
- How to align incentives for effective influencer partnerships
- What metrics matter beyond follower count for influencer selection
- Why long-term influencer deals lead to better results
- Why education is crucial in evolving influencer marketing
- How brands can start with influencer marketing immediately
Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
377 episod
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