Artwork

Kandungan disediakan oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

32:52
 
Kongsi
 

Manage episode 446105151 series 2921256
Kandungan disediakan oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:

  • Why micro-influencers are replacing celebrities in brand partnerships
  • How to align incentives for effective influencer partnerships
  • What metrics matter beyond follower count for influencer selection
  • Why long-term influencer deals lead to better results
  • Why education is crucial in evolving influencer marketing
  • How brands can start with influencer marketing immediately

Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

377 episod

Artwork
iconKongsi
 
Manage episode 446105151 series 2921256
Kandungan disediakan oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:

  • Why micro-influencers are replacing celebrities in brand partnerships
  • How to align incentives for effective influencer partnerships
  • What metrics matter beyond follower count for influencer selection
  • Why long-term influencer deals lead to better results
  • Why education is crucial in evolving influencer marketing
  • How brands can start with influencer marketing immediately

Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

377 episod

Alle episoder

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas