CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to Reduce Churn in Subscriptions (#317)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com
Topics discussed in this episode:

• Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retention
• What types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products)
• Why simple loyalty programs focused on referrals can be more effective than complex point systems
• What types of rewards and tiers can be effective in loyalty programs, from bonus points to exclusive perks
• How unredeemed loyalty points can become a financial liability for businesses
• What strategies can help reduce churn in subscription-based businesses

Links & Resources
Website: https://smartrr.com/
Shopify App Store: https://apps.shopify.com/smartrr
LinkedIn: https://www.linkedin.com/company/smartrrapp/
X/Twitter: https://x.com/smartrr_app?lang=en
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