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Ep 438: How Dosso Beauty is Tackling Hair Deserts with Hypoallergenic Braiding Hair with Co-Founder Kadidja Dosso

32:40
 
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Manage episode 438951929 series 2899866
Kandungan disediakan oleh DTC Newsletter and Podcast and DTC Newsletter. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DTC Newsletter and Podcast and DTC Newsletter atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth.

https://Dossobeauty.com

Key Insights:

Market Gap Identification: How Kadidja leveraged her own experience and market research to identify a significant gap in hypoallergenic hair products.

SEO Mastery for Organic Growth: The tactics Kadidja uses to drive traffic and sales through SEO without heavy reliance on paid ads.

Scaling Challenges and Team Management: The complexities of scaling a DTC beauty brand and managing growth.

Listen to learn how Dosso Beauty provides safer and cleaner options in hair care.

Timestamps:

00:01:00 Inspiration Behind Dosso Beauty

00:06:00 Overcoming Industry Challenges

00:12:00 SEO Strategies and Organic Growth

00:17:00 Scaling the Business and Hair Deserts

00:24:00 Future Goals and Expansion Plans

Hashtags:

#DTCpodcast #KadidjaDosso #DossoBeauty #CleanBeauty #HypoallergenicHair #BraidingHair #SEOstrategy #BusinessGrowth #HaircareIndustry #FemaleFounder #Entrepreneurship #OrganicTraffic #HairDeserts #SmallBusinessGrowth #PodcastInterview

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

540 episod

Artwork
iconKongsi
 
Manage episode 438951929 series 2899866
Kandungan disediakan oleh DTC Newsletter and Podcast and DTC Newsletter. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DTC Newsletter and Podcast and DTC Newsletter atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth.

https://Dossobeauty.com

Key Insights:

Market Gap Identification: How Kadidja leveraged her own experience and market research to identify a significant gap in hypoallergenic hair products.

SEO Mastery for Organic Growth: The tactics Kadidja uses to drive traffic and sales through SEO without heavy reliance on paid ads.

Scaling Challenges and Team Management: The complexities of scaling a DTC beauty brand and managing growth.

Listen to learn how Dosso Beauty provides safer and cleaner options in hair care.

Timestamps:

00:01:00 Inspiration Behind Dosso Beauty

00:06:00 Overcoming Industry Challenges

00:12:00 SEO Strategies and Organic Growth

00:17:00 Scaling the Business and Hair Deserts

00:24:00 Future Goals and Expansion Plans

Hashtags:

#DTCpodcast #KadidjaDosso #DossoBeauty #CleanBeauty #HypoallergenicHair #BraidingHair #SEOstrategy #BusinessGrowth #HaircareIndustry #FemaleFounder #Entrepreneurship #OrganicTraffic #HairDeserts #SmallBusinessGrowth #PodcastInterview

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

540 episod

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