Peter Schoeder's Journey to Success: From Denmark DJ to Tech Entrepreneur

Dr. Bill Dorfman® Podcast presents Meet the Mentor® Series

This episode's guest is Peter Schroeder. Here are some of the highlights of the podcast with host, Dr. Bill Dorfman.

Peter Schroeder -

• Danish native who started as a DJ at age 9.
• Progressed from party gigs to international club events; became one of Denmark’s top DJs.
• Founded his own record label before venturing into technology entrepreneurship.
• Has earned over 20 platinum records and received triple nominations at the Danish DJ awards.

Peter Schroeder's Latest Venture - Telzio Technology:

• A pre-unicorn unified communications company creating cloud-based telephone systems simplifying repetitive tasks through AI integration.

Personal Insights & Experiences Shared by Peter Sc:

1. Survived both a plane crash and raising twins (jokingly debates which was harder).
2. Transitioned from music industry success into tech entrepreneurship due to passion for coding and technology.

Key Discussion Points in The Interview:

Early Career:

Started as a child DJ leading up until working globally in late teens.

Sold his record label after establishing it successfully.

Telzio Technology Explained:

• Cloud-based telephony service offering call processing, text messaging inbound calls management with queues/messages/AI features including conference calling capabilities.

Challenges Faced & Overcoming Adversity:

• Emphasizes self-learning without mentorship initially but acknowledges its value later on in life.
• Discusses learning how SEO works organically instead of spending on advertising due to budget constraints against major competitors like AT&T or Verizon.

Business Growth Trajectory & Ethos:

• Offers insight into customer acquisition via organic growth strategies such as word-of-mouth referrals and SEO optimization rather than paid advertising campaigns. – Advocates equality-minded business model providing all users access to enterprise-level features regardless of their size or payment capacity—emphasizing fair competition opportunity between small startups vs established corporations – Shares plans about maintaining lean operations focusing on quality over quantity when it comes to hiring employees while prioritizing smart talent acquisition strategy paying above-average market rates ensuring employee investment within the company culture

Engagement with Listeners/Youth Entrepreneurs: Encourages listeners interested in reaching out or seeking mentorship/guidance directly via his personal website where he is open for communication across various social media platforms.

This episode provides valuable insights not only into starting and scaling a tech venture but also emphasizes strategic thinking behind branding (naming), marketing without large budgets (SEO mastery), managing growth sustainably while fostering an inclusive product/service offering accessible across varying customer scales—from individual entrepreneurs/DJs like himself once was—to multinational giants such as Facebook or Airbnb amongst others mentioned during conversation throughout podcast runtime duration today!

Connect with Peter: For those inspired by Peter's story wishing connect further they may do so visiting peterschroeder.com

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