Player FM - Internet Radio Done Right
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Kandungan disediakan oleh DNR Radio and Russ Darkside. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DNR Radio and Russ Darkside atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
DNR Episode 35
Manage episode 188769741 series 1281886
Kandungan disediakan oleh DNR Radio and Russ Darkside. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DNR Radio and Russ Darkside atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Our first anniversary show!! We touch on the NFL, Puerto Rico, the Vegas Tragedy, and why both sides continue to fight instead of healing the country. Deep, Meaningful, Wor... aww who we kidding, it's Darkside n Russ...Tune in now... or the terrorists win
…
continue reading
49 episod
Manage episode 188769741 series 1281886
Kandungan disediakan oleh DNR Radio and Russ Darkside. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DNR Radio and Russ Darkside atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Our first anniversary show!! We touch on the NFL, Puerto Rico, the Vegas Tragedy, and why both sides continue to fight instead of healing the country. Deep, Meaningful, Wor... aww who we kidding, it's Darkside n Russ...Tune in now... or the terrorists win
…
continue reading
49 episod
Semua episod
×Russ & Dave trying to get back on track. Just a bunch of BS & a few laughs
Holy crap! We're back!! After 2 years, we think we might have found the way to cheap, meaningful uploads! Come back to the fun and lively banter of 2 idgits having a blast
The guys are back??? After a hiatus that would have you thinking someone died, Russ & Darkside get the feelers out again, touching base with each others feelings, and not caring how they sound....mostly Bottom Lime, THEY'RE BACK
Is it true? Please pinch me!! YES!! Darkside and Russ have found each others phone numbers and are getting it on like its 1999! From The Wall to the State of the Union, Taxes to Nancy & Shumer. The guys reconnect and you are there for the ride. C'mon back to DNR Radio, Documented or not, we love you too!!…
Theyre back!! It's like they never left. After 5 months Darkside n Russ are bringing you a fresh episode. With Russ' new house move, Darkside suckling at the teat of the Trump, the conversation as always fun and fancy free. Welcome back all you loyal DNR Army Members, we promise not to leave you hanging ever again!…
The guys start off with deep discussion of the 2nd Amendment walkouts, and the conversation devolves into a massive meltdown by Darkside due to his lack in our government's ability to land on the moon, even with the tons of documented physical evidence. Russ continues to provide facts and physics but Darkside goes full bore liberal and accuses Russ of not allowing free thinking.... More to follow…
D & R discuss the recent tragedies, and how meaningful dialoge is needed more than knee-jerk reactions. Russ gets a little mouthy, shaking off his usual cool demeanor to go after liberal libtards and their "everyone is the same" rhetoric.
The guys get back to politics, talking about the upcoming CT gubernatorial elections, the tax absurdity in CT as well as impeding toll roads. Of course or boy Donald get into the discussion mix, and the hypocrisy of the left refusing to acknowledge all of the positives that have happened in the past year. A little more intense than usual, but thats what we do, here at DNR Radio…
Darkside has his gall bladder out and Russ enjoys every savory moment of the procedure. Then they move onto 3rd world sh*tholes,...are they real? And what gives with the shutdown. The Democrats voted to shut down D.C. but yet the right is blamed... did we miss something? Tune in to the glorious 40th Episode of DNR…
The guys wrap up the year talking about...nothing, really, this is just an hour and 15 minutes of drivel. I mean like some of it is funny, but c'mon guys, be topical. Who wants to hear about Russ being drunk? Been there, done that. Darkside hates the cold? Ho-Hum But you be the judge, listen to the last show of 2017, right here, right now.…
An abridged show today, the guys talk Net Neutrality, Sexual allegations and being humbugs. Horrible technical work, and crappier entertainment, you have to listen to believe it.... go ahead, click play.... no seriously, you need to click play, NOW... Please, someone listen...
The guys take sides over Charles Manson (No Really, they do), the slew of harassment & misogyny, its OK to be white & UCONN (not really) and the future for the President. We want to know your take on these and other topics. Tune in and be a part of the show. RADIODNR@gmail.com or www.dnrradio.net…
The Boys are BACK!! Finally, after getting all of our tech issues cleaned up, here we are!! And do we have a lot to talk about. From our new platform, to the Hollywood sex scandals, religion in the classroom and free narcan in high school. Darkside dominates and rolls on, a must listen episode. Join us, join the DNR Army, now on discord, where YOU the listener can join in and send us live messages during the show. Details to follow!…
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DNR Radio Ep1
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Our first anniversary show!! We touch on the NFL, Puerto Rico, the Vegas Tragedy, and why both sides continue to fight instead of healing the country. Deep, Meaningful, Wor... aww who we kidding, it's Darkside n Russ...Tune in now... or the terrorists win
An abridged version to tease for the next big'un this weekend. What they talk about? Who really cares, as long as its fun.
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Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.