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One on One: Sara Spivey Discusses Customer Agnosticism
Manage episode 395695614 series 3092778
Kandungan disediakan oleh DMN - AC Business Media and DMN (Direct Marketing News). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh DMN - AC Business Media and DMN (Direct Marketing News) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."
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