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Innovative Strategies in Digital Marketing: From Social Media to SEO
Manage episode 425787667 series 3517916
Kandungan disediakan oleh Allison Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Allison Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to Digital Marketing Today
In this essential episode of Digital Uplink Today, we delve deep into the latest advancements and strategic shifts in the world of digital marketing.
Spotlight on ad2cart InContext Technology by eye square
Discover the groundbreaking ad2cart InContext technology, a novel approach by eye square that is revolutionizing social media advertising. Learn how this technology enables marketers to track consumer actions, specifically pinpointing if advertisements lead to purchase behaviors like adding products to shopping carts directly from social media platforms such as Instagram, Facebook, and Snapchat. This segment offers an in-depth analysis of how transcoughlly used metrics to new, actionable insights on consumer purchases.
The Backbone of Digital Marketing: SEO and Content Marketing
Explore why SEO and content marketing are considered the core components of effective digital marketing strategies. This part of the episode emphasizes the importance of crafting valuable content, such as authoritative blogs and compelling videos, that not only communicate a brand’s narrative but also drive meaningful conversions. It discusses how SEO is pivotal in directing the right audience to your content, prioritizing the user experience to enhance engagement and conversion rates.
Impact of Google’s Helpful Content Update
Gain insights into the recent SEO developments, particularly focusing on Google's 'Helpful Content Update' and its ramifications across various industries, with a special focus on the travel sector. Experience firsthand accounts of how significant drops in organic traffic can affect business and how diversifying traffic sources, as demonstrated by Stay22’s proactive strategies, are crucial in adapting to these changes.
In conclusion, this episode of Digital Uplink Today reaffirms that innovation and informed strategy adaptation are essential for staying ahead in the fast-paced digital marketing landscape. Tune in to ensure you are up to date with the latest tools, techniques, and strategic insights necessary for success.
Links:
eye square's ad2cart InContext technology selected by the Advertising Research Foundation (ARF) for the upcoming groundbreaking Social Media Study with Coca-Cola brands
5 best digital marketing strategies for 2024
Google’s Lack of Algorithm Transparency Criticized by Travel Industry
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