Leveraging TikTok Lead Forms for Business Growth

Digital Horizons

Ready to unlock the raw potential of TikTok as an advertising platform? Join us as we crack the code with Holly Wilson, a lead generation maestro who's been making waves on TikTok. We navigate the uncharted waters of TikTok ads, highlight the power of the TikTok pixel, and reveal how small businesses can leverage this platform to reach new audiences in innovative ways.
Get ready to be inspired by Holly’s journey, as she conquers the challenges of being in front of the camera and squares off with the ever-evolving TikTok algorithm. You’ll hear her invaluable tips on collaborating with content creators, structuring budgets for campaigns, and the art of keeping ads fresh to prevent viewer fatigue. Plus, Holly doesn’t shy away from the harder topics - she shares how she handles negative comments and turns them around to her advantage.
Finally, we get tactical and explore how to run a successful TikTok ad campaign. Holly spills the beans on setting up pixels, defining audiences, and using the TikTok instant form for lead capture. She gives us a peek into her world at Walker Hill Digital, imparting her wisdom on staying up-to-date with the latest trends in digital marketing. So whether you're a TikTok novice or a seasoned pro, this episode is packed with insights and tips that will help you harness the power of this dynamic platform. Tune in, and let's conquer TikTok together!

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

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1. Leveraging TikTok Lead Forms for Business Growth (00:00:00)

2. TikTok Ads for Service-Based Leads (00:00:05)

3. TikTok Advertising Content Creation and Budgeting (00:11:21)

4. Optimizing TikTok Ads for Success (00:17:54)

5. Walker Hill Digital Platform Tips (00:28:33)