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Brand News: How Economic Pressures Are Shaping 2024 Advertising Strategies
Manage episode 434315603 series 3514127
Kandungan disediakan oleh James Walker & Brian Hastings, James Walker, and Brian Hastings. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh James Walker & Brian Hastings, James Walker, and Brian Hastings atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
How are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living and lower consumer spending are influencing advertising strategies. As agency owners with hands-on experience across various industries, we bring our unique perspectives on what businesses can expect in a post-COVID world.
Discover the dramatic shift from traditional media to digital channels and its far-reaching implications. We unpack the data showing a steep decline in traditional media's share of advertising revenue in Australia—from 60% in 2013 to just 20% in 2023. This significant transition is altering the advertising game, with businesses channeling their budgets into digital marketing to seize their market share. Tune in to hear our hot takes on what this means for the future of advertising and media, and how businesses can navigate these evolving trends.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
53 episod
Kongsi
