How to Plan an Effective Virtual Event for your Business... with Jordan Aspen

Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more.

Jordan Aspen shares her expertise as a virtual and hybrid event coordinator. She discusses the various types of virtual events, the planning timeline, sponsorships, and the importance of creating a North Star objective to guide event decisions. Jordan also shares a personal story about the impact of virtual events on her life.

Takeaways:
1. Figure out your north star (objectives) for your event before doing anything else.
2. Start promoting your virtual event 3 weeks prior.
3. Virtual events still provide human connection if you do it right.

Connect with Jordan Aspen
Website: https://civilizedanimal.com/buyfrost

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Homeschool summit connects parents and entrepreneurs.
07:03 Create events based on North Star objectives.
10:38 Spreading work over multiple days for efficiency.
14:17 90-120 days ideal for planning event due to speakers.
17:21 Prepare assets for speakers, promote event efficiently.
19:54 Adapting virtual event strategy for shifting market.
24:13 Virtual event sponsorships require strategic software.
25:47 Virtual events provided crucial accessibility during postpartum.

Free Website Evaluation: FroBro.com/Dominate