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Kandungan disediakan oleh Lamar Advertising. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lamar Advertising atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Pushing the Boundaries to Create New Capabilities with Casey Baker

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Manage episode 377507571 series 2983403
Kandungan disediakan oleh Lamar Advertising. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lamar Advertising atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker
00:00 - 02:13 Introducing Casey Baker
02:37 - 04:13 Live Dancers on a Billboard
04:23 - 10:35 Ad Industry
11:15 - 15:20 Wild Ideas With Big Brands
15:27 - 21:01 MLB Live Scores
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview
32:05 - 25:20 Challenges When Pitching To Brands
35:30 - 40:02 Importance of CTV
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice

  continue reading

106 episod

Artwork
iconKongsi
 
Manage episode 377507571 series 2983403
Kandungan disediakan oleh Lamar Advertising. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lamar Advertising atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker
00:00 - 02:13 Introducing Casey Baker
02:37 - 04:13 Live Dancers on a Billboard
04:23 - 10:35 Ad Industry
11:15 - 15:20 Wild Ideas With Big Brands
15:27 - 21:01 MLB Live Scores
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview
32:05 - 25:20 Challenges When Pitching To Brands
35:30 - 40:02 Importance of CTV
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice

  continue reading

106 episod

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