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Brewing Success: Blending Brand Building and Performance Marketing in the Appliance Industry with Maria Colon

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Manage episode 366025572 series 2983403
Kandungan disediakan oleh Lamar Advertising. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lamar Advertising atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing

  continue reading

112 episod

Artwork
iconKongsi
 
Manage episode 366025572 series 2983403
Kandungan disediakan oleh Lamar Advertising. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Lamar Advertising atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing

  continue reading

112 episod

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