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How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.
Manage episode 313234068 series 3263121
In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.
During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.
- Then we got into discussing how to create copy
- Copy that is customer-focused and stands out
- How to write copy that is engaging and inviting
- How to structure content that is easy to read and understand
- The importance of understanding the needs of the audience.
When we read most of us are asking the question of what's in it for me
- Does the copy answer my problem or challenge
- Make your copy engaging and sell a result and outcome.
Judith’s final thoughts
- Make your copy compassionate and people-focused
- Remember people want authenticity
- What are your brand values
- Stay visible
- Give value
- Adapt your content
Judith Rafferty - linkedin.com/in/judith-rafferty
Website
Many thanks for listening to this Podcast Rosemary O'Shaughnessy
Contact me for a FREE 20 minute 1 to 1 Zoom call to learn how I can help you with
- WordPress Website Design
- Zoom training, workshops
- Digital Content Creation
Rosemary O'Shaughnessy
67 episod
How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.
Digital Content and Expert Advice for Coaches and Freelancers
Manage episode 313234068 series 3263121
In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.
During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.
- Then we got into discussing how to create copy
- Copy that is customer-focused and stands out
- How to write copy that is engaging and inviting
- How to structure content that is easy to read and understand
- The importance of understanding the needs of the audience.
When we read most of us are asking the question of what's in it for me
- Does the copy answer my problem or challenge
- Make your copy engaging and sell a result and outcome.
Judith’s final thoughts
- Make your copy compassionate and people-focused
- Remember people want authenticity
- What are your brand values
- Stay visible
- Give value
- Adapt your content
Judith Rafferty - linkedin.com/in/judith-rafferty
Website
Many thanks for listening to this Podcast Rosemary O'Shaughnessy
Contact me for a FREE 20 minute 1 to 1 Zoom call to learn how I can help you with
- WordPress Website Design
- Zoom training, workshops
- Digital Content Creation
Rosemary O'Shaughnessy
67 episod
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