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Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert - Emily Lyman, Branch & Bramble
Manage episode 396080177 series 3380943
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| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.
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