EP # 165 - 5 Reasons Your Sales Conversations Aren’t Converting

Diamond Effect - Success Strategies for Service Businesses

In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients.
If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that.
Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.

Here’s what we cover:

1. Attracting the Wrong Audience
   Is your marketing messaging aligned with your ideal clients? Learn why attracting the wrong people from the start means they won’t convert, and how to fine-tune your messaging to bring in the right prospects who are ready to buy.
   
2. Talking Too Much in the Sales Call
   Are you spending more time talking than listening? I’ll explain why dominating the conversation leaves you blind to your prospect’s needs and how asking the right questions can uncover their pain points and goals, leading to higher conversions.
   
3. Talking to the Wrong Person
   Discover how scheduling sales calls with non-decision makers—or when not all decision-makers are present—derails your sales process and wastes time. Find out how to avoid this pitfall so you’re always speaking with the right people.
   
4. Not Tailoring Your Offer to the Client’s Needs
   You'll learn why a one-size-fits-all sales pitch fails to connect and how you can present your services as the perfect solution by tying your offer directly to your prospect’s pain points and goals.
   
5. Avoiding or Mishandling Objections
   Do you freeze up when a client raises a question or concern? I’ll share how to address objections confidently, uncover hidden concerns, and reassure your potential clients so they feel ready to move forward with your services.

Tune in to learn how avoiding these 5 mistakes can drastically improve your sales conversations and help you sign more clients!
And if you're ready to double your business without adding more work by up-leveling your sales skills, process, and conversions, I can help. Book a sales call with me here and let's talk - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/