#072 – Little Hope Eatery

Destroy Digital

How do you make sure your local business is top of mind? This episode we have a look the Little Hope Eatery and recommend a few simple ideas to leverage all that goodness that is already available on the Interwebs.

Most café owners are too busy being café owners to be social media content creators. And that’s a fair all. It used to be that online directories were how your local businesses were found. Not anymore.

There is hope for the Little Hope Eatery!

The Little Hope Eatery is a really vibrant and energetic local café on Hope Street in Brunswick, Victoria. Ever since it’s been taken over by new management, the vibe has been awesome. The new owner, Dom has put a lot of energy into it and it shows.

Here’s how you get bang for buck

Your Google My Business page is now a MUST HAVE for your local business. More and more, your customers will be googling you and ‘boom’ you show up in the map listings. Or for example, customers google ‘best local cafés near me’ and your café will show up in a list of local cafés with ratings and reviews. Investing in content specifically for the Google directory is a very good use of your time.

User-Generated Content is another key to spreading the word. Using Instagram for cafés is a no brainer. Aside from asking your customers to post pics of your yummy food and hash-tagging you, try to create campaigns that give them a reason to do so. Image-based contests or giveaways are a good way.

Here’s a previous episode where we talk about location optimisation.

And another episode that talks about making platform-specific content.

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