))
MUST LISTEN: Why Lead Scoring Doesn’t Work and What to do Instead
Manage episode 363360466 series 3463326
Kandungan disediakan oleh Blend. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Blend atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Many B2B marketing teams are frustrated with the outcomes of lead scoring, which promises higher lead-to-customer conversion rates but fails to deliver, causing them to manipulate their own systems and render them useless.
But why doesn’t lead scoring work so much of the time?
In this episode, we address why lead scoring frequently fails and provide alternative marketing strategies that are aligned with modern buyer behaviour.
Key takeaways:
- Why lead scoring doesn’t work (with studies)
- The difference between your leads and buyers
- What you should do instead of lead scoring
Ready to move beyond lead scoring and adopt a strategy that converts today’s buyers?
Watch all episodes on YouTube
Join future episodes live on LinkedIn
38 episod
Kongsi
