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The atomisation of the television audiences
Manage episode 250217687 series 2600994
Kandungan disediakan oleh Deloitte LLP. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Deloitte LLP atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media & Entertainment, discuss the atomisation of audiences and how the TV industry can maintain its unique ability to deliver to big audiences, whilst also monetising ever smaller audiences
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