Season 4: Episode 21: The Power of Indifference: Mastering Detachment in Sales and F+I

Dealer Process Secrets

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In this enlightening episode of "Dealer Process Secrets," join Philip Cheatham, Sterling Brown, and Brian Steele as they delve into the art of practicing indifference in both F+I and sales. Discover why mastering a detached approach can significantly enhance your negotiation skills and customer interactions. The trio shares real-life scenarios, advanced strategies, and the subtle psychological impacts of maintaining composure under pressure. Tune in to learn how this powerful technique can transform your sales approach and lead to more successful outcomes in your dealership.

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