E91: Growing Faster Using Value-pricing, with Ayon Bhattacharyya

De-stress Your Business

Are you holding back your growth due to your pricing? Pricing is one of the fastest and highest leverage ways to increase your profit and cashflow. You could increase your prices for all customers from tomorrow… and your revenue may instantly increase, and all of that increase drops straight into your profit and bank account. Which lets you reinvest faster… which means you’ll grow faster, for the same effort. However, getting pricing right can be stressful — we don’t want to overcharge customers and risk them leaving to go to a competitor… yet, leaving money on the table holds back your growth and makes your financial position tighter than it needs to be. How can we get the balance right? In this episode, Alexis spoke with Ayon Bhattacharyya, a renowned expert in pricing and strategy, and founder of Biz Growth Spurt. Ayon has helped numerous companies break through growth barriers through an innovative approach to value based pricing. Ayon has worked with many disruptive businesses and well-known brands over two decades, so we dove deep into his insights on the opportunities for business owners to drive profit and growth whilst overcoming their biggest obstacles around changing prices. --- Helpful resources:

• Ayon on LinkedIn: https://www.linkedin.com/in/valueconquer/
• Ayon’s business: https://www.bizgrowthspurt.com/
• Guide to improving cashflow (inc 60+ checklists): https://airmanual.link/cashflow/ebook