Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire. (04:53) Luck and timing played a significant role in GOODQUES’ early success. (07:00) Considering every individual involved in the research process is crucial. (07:42) The foundation of human-centricity at GOODQUES, from brief to delivery. (14:30) Crafting questions in colloquial language leads to better responses. (22:42) Casting moderators who resonate with respondents improves insights. (26:13) Understanding different disciplines while being an expert in one is key. (30:00) Saying no to projects that don’t fit maintains focus and quality. Resources mentioned: GOODQUES Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech